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Product Review

LiuGong North America dealers talk opportunity for growth at Las Vegas CONEXPO 2023

Becoming a LiuGong dealer is more than an opportunity to sell machines. It is also a chance to expand your business and tie your legacy to one of the fastest growing construction equipment companies in North America.

From Texas to Canada, dealers say LiuGong products, components and service are world-class. Combined with competitive prices and industry-leading warranties, it’s easy to see why more and more dealerships are joining the LiuGong team.

“The main reason LiuGong stands out against other manufacturers is their value proposition,” said James Bond with Atlantic Equipment in Halifax, Nova Scotia, Canada. “Somebody is going to say, ‘How can you possibly deliver a machine like that at that price point? Will this stand up?’ Once you go through how these machines are built and the components that make them operate, the decision is simple.”

Many dealerships are reaching the same conclusion as word of LiuGong innovation – and the widest range of electrically powered equipment in the world – reaches both ends of the continent. In just the last year, LiuGong North America increased its total dealerships in the United States to more than 90, raising its dealer coverage from 28% of the country to 48%. That number is poised to grow even higher in 2023 as more join the rapidly expanding network.

LiuGong North America leaders, dealers and component manufacturers will be at CONEXPO-CON/AGG booth F9205 on the Festival Grounds at the Las Vegas Convention Center, sharing their experiences and discussing the opportunity for growth firsthand. Also on display will be 18 machines, including eight new machines and two new battery electric vehicles, the 856H-E Wheel Loader and 9027F-E Excavator.

LiuGong North America President Andrew Ryan said bolstering the company’s reputation for excellent service, support and communication will continue to be a major part of growing the dealership lineup.

“Our new dealers in both the construction equipment and material handling industries were looking to grow their level of support and relationship with a new manufacturer,” Ryan said. “It’s our job to help ensure that we as LiuGong work together with these new dealers to elevate them in the marketplace, while also growing our range across the country.”

The last two years for LiuGong have seen records in profit, revenue and growth.
While other manufacturers scaled back production, LiuGong increased its production and inventory, making it the largest single producer of wheel loaders in the world.

While LiuGong machines carry a reputation for excellence, dealers say the company’s dealership agreement is second-to-none, as well. Dealerships are given room to expand, grow and run their business their own way.

“Becoming a LiuGong dealer, I knew that they were going to respect my dealership, and I’ve been proven right so far,” said Rene Zazueta, owner of AMMEX in Sonora, Mexico. “If LiuGong grows, I grow. They’ve given me support from the very beginning, and I feel like I’m part of something.”

LiuGong might not be the most well-known brand in North America yet, but its machines are powered by components – Cummins engines, ZF transmissions and KYB hydraulics – that have a 60-year reputation for excellence.

“It’s not a name you hear every day, but their machines are just chock-full of commonly used products, which is an excellent opportunity to introduce the equipment to a potential client,” said Mike Flowers, COO of Alpha Omega Equipment in Odessa, Texas. “When you stack LiuGong up against competitors, they stack up very well. “

LiuGong North America has added 57 dealers since 2019, bringing its total lineup to 92 dealerships with 156 locations across North America. Its leadership team is looking forward to discussing in person the opportunity to add your business to the rapidly expanding network.

“If you’re thinking about taking on a manufacturer, you don’t have a downside with LiuGong, said Steve Udelson, with Easton Sales & Rentals in Houston, Texas and Albuquerque, New Mexico. “We’ve had great success, and the machines speak for themselves.”

Visit our CONEXPO page to see our full list of networking opportunities and a preview of the machines we’re bringing to show.





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