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Ariens® – A Family Tradition of Premium-Quality Products

Ariens® Company of Brillion, Wisconsin, has been producing premium lawn, garden and snow removal equipment since 1933. The company continues to grow with the times but one thing that always remains the same is the family dedication to the business.
Ariens® President Dan Ariens, the great-grandson of company founder Henry Ariens, runs the company today. Dan continues to build on a long history of manufacturing premium-quality products while strategically positioning the company for success for future generations of the Outdoor Power Equipment Industry.

Three Brands – One Company
Ariens® Company provides three brands of products – Ariens® consumer lawn and snow removal products, Gravely commercial equipment and Stens aftermarket replacement parts. These products are sold through a longstanding dealer network as well as home center and farm stores throughout the United States, Canada and over 36 other countries worldwide. The goal is to have dealers sell all three brands of service.

Ariens® Consumer Products
Using the latest in technology, the Ariens® Company is truly the “King of Snow” with its premium line of snow removal products. Ariens® Sno-Thro™ equipment comes in a variety of models and sizes ranging from single-stage consumer to deluxe professional models. Ariens® also manufactures lawn equipment, which includes top-quality walk-behind mowers, rear engine riders, zero-turn mowers and string trimmers.

Gravely Commercial Products
Ariens® celebrates the 90th anniversary of the Gravely® Tractor in 2006 since Benjamin Franklin Gravely® built his first one in 1916. Today, Gravely® commercial products are one of the most respected names in commercial lawn and garden equipment. Ariens® Company purchased Gravely® Company, of North Carolina, in 1982 and merged operations under the Ariens® Company name and to the Brillion facilities. Ariens® Company continues to manufacture Gravely® commercial products with the same drive for quality and respect for heritage that began in those early days. Gravely® products include a variety of equipment for landscape contractors, including professional walk-behinds, zero-turn mowers, and outfront mowers.

Stens Replacement Parts
Stens Corporation, headquartered in Jasper, Indiana, has been providing premium aftermarket outdoor power equipment parts since 1969. Ariens® Company bought Stens Corporation in 1995 and Dan Ariens took over as president. In 1998, Dan’s brother Peter Ariens succeeded him. Peter continues to run the business in Indiana. Stens provides parts for over 12,000 applications to the outdoor power equipment industry, through a number of outdoor power equipment dealers and distributors including over 50,000 customers in over 40 countries worldwide.

Innovations Abound
Ariens® Company continues to launch new and innovative products. “We are working hard to offer products that meet the demands of our customers,” says Dan Ariens. “And we’ll continue to strengthen relationships with our dealers so that together we can provide only the best products and service.”

The Future
Ariens®’ Vision Statement is “Passionate People!… Astounded Customers!” That vision, in conjunction with the company’s Core Values below, encapsulates the way Ariens® does business.