HITACHI Construction Machinery (HCM) has announced plans to rebrand to LANDCROS, effective from April 2027.

The manufacturer explained that the construction and mining industries are entering a new era, with demand for ‘faster, smarter, and more sustainable’ ways to build infrastructure and housing at an unprecedented scale, with ‘fewer skilled operators, lower costs, and tighter deadlines’.

In this context, Hitachi Construction Machinery has chosen to reinvent itself. ‘LANDCROS’ is said to express the company’s determination to deliver innovative solutions to customers around the world.

A Message from the President

Our Commitment to Customers
Remains Unchanged

Since 1950, when we introduced Japan’s first domestically developed cable-operated shovel, we have continued to develop innovative technologies and deliver our products to customers around the world. With this legacy, we are now taking a new step toward the next 100 years.

As the demand for a sustainable society grows, our customers face a wide range of challenges such as increased safety, improved productivity, and reduced life cycle costs. Our unwavering mission is to stand by our customers, responding to their expectations with innovative products and solutions.

Our new corporate brand, “LANDCROS,” reflects our vision through the word “LAND” and combines key values we cherish-Customer, Reliable, Open, and Solutions. It represents our commitment to society-delivering innovative solutions to our customers.

We value the concept of “Open” as a key to delivering innovative solutions to our customers. By openly collaborating with global partners and connecting products, technologies, people, and ideas, we integrate our strengths. Through this approach, we are evolving into a “solution provider” that can respond quickly and flexibly to our customers’ business challenges. The quality of our products and support, as well as the strong relationships we have built with our customers, remain unchanged. We will continue to take on pioneering challenges by delivering innovative solutions to our customers.

“Ensure a prosperous land and society for the future”

We sincerely appreciate your continued support and cooperation.

President & COO Masafumi Senzaki

The Meaning Behind LANDCROS

LAND symbolizes our vision: “Ensure a prosperous land and society for the future” and CROS stands for Customer, Reliable, Open, Solutions. This shows our commitment to delivering innovative solutions to our customers.

To respond flexibly and quickly to our customers’ business challenges, we collaborate with global partners, openly connecting products, technologies, people, and ideas, and bringing these strengths together. By evolving into a solution provider, we bring new value to our customers.